Dana Abdul Razzaq — Senior Executive & Advisor · Dubai & Amman
For 25 years, I have built and scaled commercial engines across telecom, digital health, media, and fintech in the GCC and wider MENA—leading P&L growth, profitability governance, and high-impact technology adoption.
My focus sits where each new interface rewrites the relationship between a business and its customers—from the early web through SMS and mobile content, portals, search, apps, social, and now AI. Every one of those shifts rewarded the same thing: understanding how behavior changes when the interface shifts, not just what the new technology can technically do.
I have built and scaled businesses across telecom, media, satellite, fintech and digital ventures in the GCC and wider MENA — leading commercial and digital growth at Ooredoo, OSN, Salam and Rotana, building partnerships with global names such as the BBC, CNN and Disney, and co-founding ventures from zero and raising the capital to fund them.
Today, through FFIAT, I advise boards, operators and investors, and I am building EdgeShield, an enterprise intelligence and governance platform that incorporates AI. What I bring is an uncommon combination of strategy, technology and finance, and a bias toward outcomes that show up on the bottom line.
Spreading Technology Adoption
How I can help
AI adoption, governance & ROI
Moving AI from pilots to measurable value: where it belongs in the business, how people and teams actually adopt it, how decisions stay accountable, and how leadership knows the investment is paying back.
Commercial strategy & growth
Business models, monetization and go-to-market for organizations entering a new market, a new channel or a new phase of growth — built to last, not to spike.
Digital strategy & transformation
Setting digital direction and turning it into results — channels, product-led growth and performance — grounded in having led these functions from the inside at operators and media groups.
Innovation & sustainable business models
Helping boards and leadership teams innovate in ways that create value, capture their share of it, and stay resilient through disruption — so that innovation becomes durable advantage, not expensive experiment.
Venture building & investment readiness
Taking ventures from zero to funded — business planning, financial models and investor narrative — and due diligence for investors assessing digital businesses.
Partnerships & ecosystems
Designing and closing the partnership networks that let a business grow faster than it could alone, from content and distribution to technology alliances.
Writing & Perspectives
Programmatic Advertising Isn’t About Automation Anymore
2024 · AI, media buying and where human judgment still matters
Innovation Is Useless Without Value Capture
2023 · Notes from boardroom training on sustainable business models
2015 · From a consulting engagement on banking and blockchain disruption
Where I’ve worked
Ooredoo · OSN · Salam · Rotana Media Group · Arabsat · Info2cell / Acotel · FFIAT
Let’s talk
For advisory engagements, board roles or senior leadership conversations, the best way to reach me is through LinkedIn.